The Broadway Exchange
The Broadway Exchange is a digital collectible (NFT) marketplace that allows fans to own a piece of their favorite shows.
The Challenge: Build brand from the ground up.
Our team was tasked with creating a full brand guide for BWAYX, as well as launching their socials from 0. The goal was to create and foster an audience made up of members of the Broadway community who would buy into collectible launches.
What We Did: Full-service content magic.
Created brand guidelines and TOV. Identified detailed, object-oriented cohorts. Made silly little videos on the internet. And as a result, landed cross-platform totals of…
3.1 M+
views
1 M+
likes
37,000+
followers
ORGANIC SOCIAL CONTENT + BRAND DEVELOPMENT TEAM 🫶
Mary Wagner CREATIVE DIRECTOR / Alyssa DeMarco SENIOR CREATOR /
Alexandra Dye ART DIRECTOR / Brandon Valadez COPYWRITER
Showing it Off (Internal Deck Design)
When presenting our upcoming social posts, we wanted to help the client team envision what the post might look like within their feed while keeping the majority of it in their branding.
The Content
The Strategy