Colossal Media, the global leader of hand-painted outdoor advertising, has grown into an established creative partner for the world’s largest brands, agencies, and artists. Their large-scale, hyper-realistic advertisements redefine and elevate the out-of-home experience for brands.

However, in elevating Fortune 500 brands, they struggled to showcase their own brand. In our partnership, we set out to show their audience a behind-the-scenes look at what goes on inside their Brooklyn warehouse studio. We focused on the people behind the paintbrush for new content, and the beauty of the finished product in existing content.